Pomelo Breaks Into the Beauty Market With BEET

Driven by the mission to redefine beauty in Southeast Asia, Pomelo is releasing its first ever cosmetic line, BEET. Launching on April 24, the Asian born cosmetics brand is inspired by the idea that makeup should enhance one’s natural features rather than hide them. BEET aims to offer women on-the-go everywhere both easy application and a long-lasting finish.

Taking the minimalistic ‘less is more’ approach, BEET is all about fun, fuss-free, wearable makeup encouraging women to have fun with makeup and discover their own version of beauty. BEET is a range of multitasking products made for beauty enthusiasts to create their own signature looks that work best for them without being too time-consuming.

The debut collection comprises 17 versatile products across four categories, which are distinguished by its clean, Instagram-worthy packaging. The makeup range features Liquid Blush for a healthy, flush-from-within finish; Liquid Lipstick has a creamy formula - leaving lips with a matte finish; Lip Gloss gives lips a plumping effect and Liquid Shimmer that blends effortlessly for a major glow, which may also be used as eyeshadow. The products are non-toxic, free of parabens and are cruelty-free.

For a limited period only, customers will receive an exclusive cosmetics bag with a purchase of any three BEET products. Pomelo highly values customer satisfaction and implements a 365-day returns policy as long as the products are returned in original packaging with the shrink wrap intact.

At only S$10 per item, BEET is conveniently available at www.pomelofashion.com/beet, and on the Pomelo Android and iOS App. BEET will also be available in-stores in Thailand and soon Singapore.



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