Power Brings New Meaning to Soft with New Walking Collection

Years of building on innovations in design and engineering have led to the creation of Power Footwear’s latest breakthrough in walking-shoe technology, Mello.

Power Mello is a series of premium walking footwear for men and women. Inspired by the soft, fluffy, and sugary treat—marshmallows—the outsole features air-infused pods engineered to provide top-notch, sweet comfort. Two versatile upper styles—laced and slip on—combined with the comfortable yet durable outsole that mimics the dreamy softness of marshmallows, create a walking experience like no other.

“We found a way to infuse large air bubbles into the outsole compound, using a revolutionary process,” said Erin Jewell, Global Brand Manager of Power Footwear. “Innovating through design isn’t new to us. We’ve been doing this for almost 50 years. It’s in our DNA.”

Mello, Power’s latest blockbuster offering, will pop up on shelves in selected Bata stores in Singapore and online at www.bata.com.sg beginning 1 May 2019.