Domino’s Pizza Invites Everyone To Join In The Lunar New Year Celebrations

Domino’s Pizza’s Chilli Crab Pizza features real succulent crab meat

This Lunar New Year, Domino’s Pizza is inviting everyone, regardless of race, to join in the celebrations.

Kicking off the campaign, Domino’s Pizza will be providing its customers a series of online greeting cards via its Facebook page. A twist to the traditional cards, the e- cards by Domino’s Pizza will include traditional Chinese New Year well wishes in Mandarin as well as English, Malay and Tamil.

“In Singapore’s melting pot of different cultures, it has been heartwarming to see that other races are increasingly being included in the Chinese New Year festivities,” said Hang Ee Laine, Senior Marketing Manager, Domino’s Pizza Singapore.

“From celebrating the occasion with extended family members who are not Chinese, to groups including their non-Chinese friends during gatherings, the Lunar New Year festivities are now more inclusive than ever, and Domino’s Pizza wants to enable this culture even further.”

Celebrate Your Everyone New Year with Domino’s Pizza

For your Happy Everyone New Year, Domino’s Pizza is offering a range of combo deals featuring the Chilli Crab Pizza.

Made with real succulent crab meat, slices of farm fresh onions, cherry tomatoes and mozzarella cheese atop an authentic chilli crab sauce sprinkled with coriander on your pizza crust of choice, Domino’s Pizza’s interpretation of the well-loved local dish is sure to be a crowd pleaser.

For just $36.80, customers can enjoy 1 Regular Chilli Crab Pizza, 1 Regular Pizza of your choice, Crazy Chicken Crunchies and 3 cans of soft drink. With over 20 different pizza flavours to choose from, the bundle is perfect for any celebration or gathering during the festivities.

Larger bundles are also available for bigger gatherings, and details on the promotions can be found at

There will be no change to Domino’s Pizza’s operating hours during the Chinese New Year holidays.