Zalora Partners With Nike To Bring The Nike Hyper Flora Collection To Southeast Asia


ZALORA, Asia’s Online Fashion Destination, is bringing Nike’s Hyper Flora collection to four countries - Singapore, Malaysia, Philippines, and Indonesia. Inspired by Mexico’s bold colours, vibrant landscape, and strong female artists, the Nike Hyper Flora brings energy and personality to this season’s newest Nike Women collection.

In celebration of the launch, ZALORA and Nike invited regional media, influencers and 60 of ZALORA’s top Nike shoppers to a special preview ahead of the global launch, at The Great Madras Hotel in Singapore. Guests were treated to a first look of the collection, presented by celebrity host Barbara Latimer followed by a styling workshop with ZALORA’s in-house stylist Wei Voon. They were also able to shop the collection on the spot at the tablet set-up, where they got to enjoy 15% off their orders plus express shipping.

Guests were then invited to experience the energy and colour of the Nike Hyper Flora collection in spaces that bring the collection to life. Guests experienced the vibrancy of colours, and the Running and Training looks from the collection in the Neon room. The Jungle Room brought the lushness of the tropics of Mexico to life and they also joined Singaporean artists, Band of Doodlers, in colouring in a live mural in the UV room. It depicts the busy life of the modern, young women of today, and the energy and passion of sports. It shows how the Nike Hyper Flora collection brings colour to how she runs, trains and lives in the Garden City of Singapore.

In attendance were Sylvie Cendana, Nadira Diva Vitani from Indonesia, ARABYRD, ZAMAERA from Malaysia, Angelique Manto, Klea Pineda from the Philippines and Kimberly Chan, Jyan Yang, Tiffany Lovage, Camira Asrori, Cinddie from Singapore amongst many others. The event rounded off with light refreshments as well as an edible dessert wall by celebrity dessert chef, Janice Wong of 2am: dessertbar, invited participants then went home with a goodie bag.

To curate the assortment, Nike selected silhouettes that are feminine and sporty to celebrate women’s strength and the empowerment sports can give them. Staples from Nike’s Running, Training and Lifestyle lines were transformed by a special hand-painted print that brings to life Mexico’s rich and diverse native flora through large-scale floral motifs.

Objects of many local artists work, the beauty of Mexican Breadfruit, Morning Glory, Majesty Palm, Neotropical Orchid and other very recognizable tropical flowers come to life in the apparel and footwear pieces alongside the iconic Macaw parrot. The print comes in a bold contrast between dark blue, red and vibrant green, as well as in a lighter version with soft pastel colours such as pink, grey, light blue and yellow.

Featuring 34 items, the ZALORA x Nike Hyper Flora collection will be available on ZALORA website and app from 1 November 2018 onwards. Prices range from S$39 to S$269.

The Nike Hyper Flora collection is now live on ZALORA visit www.zalora.sg/women/nike to view the full collection.


© 2016 by SUARA MAGAZINE.

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